Sanjay Arora
Sanjay , a PhD in Brand Management, Marketing Communication & Consumer Behaviour, has an MBA, Post Graduate qualifications in Public Relations and modules in Brand Management & Digital Marketing from IIM, Bangalore.
It was way back in1987 he founded Shells Advertising Inc., one of central India’s largest advertising agency, which boasts of over a dozen creative awards for its creative campaigns.
A little over 10 years Shells became the first agency from the region to go overseas with its full-service branch in Dubai.
A recipient of the Vocational Excellence Award of Rotary International, his keen interest in academics and over 34 years of practical experience have made him a much in demand faculty at various Management Institutes with Brand Management, Advertising and Public Relations being his key subjects. He has been a faculty with IMT, Nagpur, Dept. of Business Mgt, Nagpur University & guest faculty at many other institutes including Manipal University (Dubai Campus).
He is on the Board of Studies of RST Nagpur University, Chair of the Board of Directors of the AISEC Nagpur and on the Board of Advisors of Lemon School of Entrepreneurship, TEDx & Keynote speaker, Human Resource & Corporate Trainer.
An active Rotarian since 1992, he became the President of the then second largest club of the District, the Rotary Club of Nagpur North, in 2002. He led the first and only International Rotaract Exchange Team as a Team Leader to Sydney, Australia in 2002. He was also the Team Leader of Rotary’s Group Study Exchange Team to Ohio, USA in 2006. He was again the Team Leader of a Rotary Friendship Exchange team to Minneapolis USA in 2016. Very active socially he is the founder President of BNI Nagpur, was the founder chairman of the Marketing Forum of Vidarbha Industries Association, Past Chairman of the Nagpur Round Table – 83, the Past Master of Lodge Corinth, Secretary of Mahavir International and President of the Advertising Agencies Association of Nagpur.
Sanjay, a Yoga exponent is a qualified Yoga instructor conducting Free Yoga Classes with his wife Shalini at Chitnavis Centre, Nagpur and has authored a practical book on Yoga ‘Simple Yoga for a Healthy Life’ which is available on Amazon.